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The Ram Truck Brand to Present Marketing and Advertising Campaign for the Ram Heavy Duty (The Auto Channel)
Fred Diaz, Ram Truck Brand President and CEO and Olivier Francois, Lead Executive for Marketing, Chrysler Group LLC will present the marketing and advertising campaign for the award-winning Ram Heavy Duty Pickup.
Kantar Media Reports U.S. Advertising Expenditures Declined 12.3 Percent in 2009 (The Auto Channel)
NEW YORK--Total advertising expenditures fell 12.3 percent in 2009 to $125.3 billion as compared to 2008, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information.
Advertising workers discuss concerns (Knoxville News Sentinel)
Knoxville-area advertising and marketing professionals collaborated last March in a round-table discussion about how to survive in a sinking economy.
The State Of Search Engine Marketing 2010 (Search Engine Land)
It’s probably no surprise to anyone working as a search marketer, but the industry is chugging along at double-digit growth rates, even as budgets for other forms of marketing and advertising continue to be slashed.
JWT INSIDE Wins Outstanding Website for CHW Careers Site Online Network in Interactive Advertising Competition (PRWeb via Yahoo! News)
JWT INSIDE, one of the world’s leading recruitment marketing and employee communications companies, was honored with an Outstanding Website Award in the Internet Advertising Competition(IAC). The IAC, produced by the Web Marketing Association, is the only competition dedicated exclusively to recognizing excellence in online advertising.
Ram Truck Brand Launches Marketing and Advertising Campaign for Ram Heavy Duty Pickup (The Auto Channel)
The Ram Truck Brand has continued to establish its own identity and clearly define its customer since its separation from the Dodge Brand.
Fallon becomes third Minnesotan named to Advertising Hall of Fame (Finance and Commerce)
Though he stands only 5 feet, 7 inches, Minneapolis ad executive Pat Fallon is among the giants of advertising and marketing. Officially.
Research Report: Cigarette marketing targets girls (Del Mar Times)
The tobacco industry is prohibited from advertising practices that encourage teenagers to smoke, yet research out of the Moores Cancer Center at UCSD has found that a 2007 cigarette marketing campaign was effective in encouraging young girls to start smoking. The research involved 1,036 males and females ages 10 to 13 years. Between 2003 and 2008, scientists conducted five telephone interviews ...
Hanes Shares Environmental Responsibility Efforts via Green Advertising Campaign, Consumer Website and Marketing ... (PR Newswire via Yahoo! Finance)
SALEM, N.C., March 25 /PRNewswire-FirstCall/ -- Hanes today announced a new national environmental advertising campaign, titled "For Future Generations." The ad, which will begin airing during the week of April 5, takes a lighthearted approach to the brand's environmental responsibility efforts, including eco-friendly products.
Great American Group(R)* Retains Magnani Continuum Marketing (Marketwire)
WOODLAND HILLS, CA--(Marketwire - March 25, 2010) - Great American Group, Inc. ( OTCBB : GAMR ), a leading provider of asset disposition, valuation and appraisal services, announced the retention of Magnani Continuum Marketing as its creative marketing firm. As the agency of record for Great American Group, Magnani will handle strategic planning, collateral, advertising and digital initiatives.
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